
"Negotiation is a dialogue between two or more people or parties" (Wikipedia)Just as all of us who work are part of a sales organization, ALL of us who interact with others are involved in negotiation. However, negotiation has gotten a bad reputation, based upon the 'win at all costs' that exist in today's hype-competitive business environment. There seems to be a notion that negotiation is about getting the other side to surrender, as expressed...